Who’s Blogging About Your Show?
How do you get your fans blogging about your production? How can you jumpstart the word-of-mouth online? To answer these questions, it’s important to understand the mindset of a blogger. Many people...
View ArticleMeasuring Buzz From Television Appearances
So, your production is on GMA or the Today Show. We watch ticket sales closely but what about the “chatter” or “buzz” that comes from that television appearance? It’s easy to watch short-term ticket...
View ArticleThe Importance of Word-of-Mouth
Here is an interesting article from The New York Times about a recent “Word-of-Mouth Association” conference. It talks about the emergence of a word-of-mouth marketing industry and how companies are...
View ArticleReporting theater in the digital age
Publicity is one of the true market drivers for Broadway sales. Variety and The New York Times have been two primary resources for covering both the art and business of Broadway. To the Broadway...
View ArticleThe current state of Broadway PR
Publicity is one of the key drivers to Broadway ticket sales. Good press could equate to big sales. Bad press could be devastating. Elements from your overall publicity live in Google, get spread...
View ArticleMovie marketing case studies
As stated on numerous occasions, we are not crazy about the ‘movie’ and ‘theater’ industry analogies. When you really think about it, it’s comparing apples to oranges. With that said, they do spend...
View ArticleStudent Program Reminder
Quick reminder – if you are a show selling your tickets through Telecharge, make sure you are participating in the College Tix program. As of right now, NYU, Columbia and Baruch students are...
View ArticleDemystifying Social Networking and Mobile Marketing for Broadway
Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out...
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Word of Mouth in the New Age of Social Media.
Creating Word of Mouth Jim Royce, April 2010 We’re in an economic time when every business and arts organization needs to look intently at its core audiences. They already know you and may be easier...
View ArticleWho Really Is The Most Powerful?
BroadwaySpace announced Broadway’s 50 Most Powerful People last week and it got me thinking. My immediate response was to recall the ‘Time Person of the Year’ a couple of years ago when they announced...
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